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You attend numerous presentations and meetings a year--filled with the typical dense and disorganized PowerPoint decks--and leave most of them thinking, "Well, that's an hour of my life I'll never get back." But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special? Despite what most people think, it's not because they were delivered well. It's because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown "natural laws" that govern how people actually learn.In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by:
- Building around a small number of powerful ideas
- Keeping content within the audience's "brain bandwidth"
- Developing logical narrative structure
- Anchoring communication in the listener's priorities
- Creating "mind-sticky" storytelling and visuals
- Crafting handouts that allow your presentation to live on after the handshakes
- Sales Rank: #81785 in Books
- Published on: 2016-12-09
- Original language: English
- Dimensions: 9.00" h x .79" w x 6.00" l,
- Binding: Paperback
- 316 pages
Review
"We've used the approach outlined in this book to change the way our executives make presentations. It has made a huge difference in our success rate with both internal and external customers. It's is actually a fun read, and the concepts aren't hard to implement, but you have be committed to changing the focus of your presentations to what the audience needs to know." -- Sue Graham, CEO, Elantas
"What I most like about this book is its solid basis in cognitive neuroscience, and in particular its focus on how the (audience's) brain really deals with big ideas. This means that the presenter must operate at the level of ideas rather than simply bombarding the listener with data. This was liberating and I'm already seeing the difference it makes." -- Chris Dimock, Company Leader, Elation
"Full disclosure: we used this communications model to move all our solutions messaging away from dense PowerPoints and towards true 'insight messaging' -- with transformative results. This book clearly explains that journey, and the models and tools presented here will make any executive or sales communication radically better; whether a formal presentation, speech or meeting with the boss." -- Michael Edmonds, President - US Business, S&C Electric Company
"I learned more from this book than from my Communications degree. It explains so many things I'd always suspected about the problems of traditional communication." -- Susan S., Instructional Designer, Fortune 50 Company
"This stuff really works. Even though it's rooted in brain science, the process is so practical and easy to apply that you can literally start using the principles the next day. You'll quickly find that your presentations are dramatically better -- more impactful, more memorable, and most importantly, more effective." -- Drew Pace, Executive VP and Head of Global Sales and Marketing (retired), Mellon Financial
"We saw great results out in the market when we used this approach to redesign some really complex commercial messaging. The value of this book is its ability to get you to simple, crisp, clean, compelling messaging that really resonates with your customer's day-in-the-life experience." -- Dave Moeller, National Market Manager, Graybar
"We used this methodology to build several complex research presentations, and the outcome has been outstanding. By applying brain science to business presentations, the author has finally explained WHY "death by PowerPoint" is so serious, and how to fix it. This book is great reading for anyone who wants to be a better communicator." -- Suzanne Duncan, State Street Center for Applied Research
About the Author
Tim Pollard is the founder and CEO of Oratium. Throughout the course of designing and delivering thousands of complex presentations to boards, national conferences, and executive committees, Tim never stopped seeking to understand and capture the underlying "science" of extraordinary communication. The result of this journey has been the development of the unique set of tools and processes provided in The Compelling Communicator.
Tim and his wife reside in Montana where they're raising their four wonderful kids.
Most helpful customer reviews
4 of 4 people found the following review helpful.
You Need to Read This Book!
By Emily Jackson
I was curious if this book was worth my precious time and mental effort, particularly because I am not in the world of business, keynote speaking, or of giving presentations or sales pitches. The answer is a resounding, "YES"! In fact I wish that I'd had this book six months ago! I work in the field of education and my mental processes are firmly fixed in the world of practical application. This book has transformed my thinking with regard to communication in all its facets as I approach my job, whether that be giving lessons, interactions with students or parents, or even pitching new ideas or programs to my staff. This book is so infused with practical, useful tips, that it has already impacted my professional and personal life.
Tim Pollard has created a work that is smooth in flow, transitions, and cadence; while simultaneously providing rich insights into the structure and design of communication and presentations. His consistent theme of "Powerfully land a small number of big ideas" invoked a paradigm shift in my thinking. The insights he provides in presentation design are then fleshed out in entertaining and powerful illustrations that land perfectly while creating strong connections within the mind of the reader.
This is a book that I will easily read multiple times and will be reused and revisited with frequency as I prepare future lessons, meetings with parents, and even when I pitch ideas to my spouse (shhh don't tell). Word of warning: you won't be able to sit through mind-numbing powerpoint presentations that you've always known were a waste of time, but that you can now intellectually eviscerate based on poor presentation design. In other words you will have even less patience with poor presenters- as this book will make YOU "The Compelling Communicator".
5 of 5 people found the following review helpful.
pretty much everyone)
By DWillis
Simply outstanding. I've known Tim as a friend, colleague, and mentor for almost 20 years, and there is no one more skilled at the art and science of presentation design. And perhaps more significantly, there is no one more skilled at the art and science of TEACHING presentation design.
Since starting Oratium, Tim has developed a systematic approach to the design and delivery of presentations that is applicable to everything from sales pitches to keynotes to Ted talks to emails to sermons, etc. The framework outlined in The Compelling Communicator is supported by leading research in how the brain processes information and how human beings learn; and it's buttressed by Tim's years of in-person experience communicating with, and coaching, leaders in business and non-profits worldwide.
The framework will take some time to learn and to apply, but if you make the effort you will find that you actually spend less time crafting your messages, while simultaneously having much greater impact. If you are in a role where communication is at all important (which is, let's face it, pretty much everyone), this book needs to be on your "must read" list.
2 of 2 people found the following review helpful.
Powerfully Land a Small Number of Big ideas
By Russell S
Here's the bottom line: I read this book, and then ordered 10 more copies to give to my best friends. It's that powerful, and for anyone in business making any kind of presentation, it's simply essential reading. If you read one business book this year, read this one.
This book provides the most clear and compelling path toward presentation excellence I have ever read. It effectively diagnoses why most presentations underwhelm and how presenters can avoid those pitfalls.
Pollard breaks his book into two key themes: "Understanding the Skill We Need to Master" and "Mastering Presentation Design." Pollard really nails why most presentations -- especially sales -- fail to impact audiences like presenters hope. PowerPoint silliness, long-windedness, needless repetition, poor (or no) organization or flow -- I've witnessed and cringed during all the major presentation sins. Probably you have too. Here Pollard gets to the key idea of the entire book -- a presentation succeeds when a presenter properly and forcefully land a small number of critical big ideas.
Powerfully landing a small number of key ideas (or insights or teaching points) has a number of positive benefits. First, it sends a clear signal that you respect the audience and their time. Second, the presenter must keep the audience -- and its needs and challenges and problems -- at the fore. (Again, which enormously respects the men and women whose precious time and energy you are taking up for your presentation.) Third, to deliver these small number of key insights, the presenter must carefully consider what the critical teaching points are, their logical interactions, and their impact on the audience. The presenter must distill the presentation to its essence -- a far more rigorous intellectual exercise than most presenters attempt in today's business world. Fourth, the presentation can serve as the catalyst for (potentially) enormous action. The benefits of this approach -- and the resulting presentation -- can literally change the fate of people and companies.
In the rest of section one, "Understanding the Skill We Need to Master," Pollard dives into some of the science around why a few number of powerful ideas stick with audiences more effectively than, say, "show up and throw up." Done well, such a presentation sticks with humans better because of the way our brain processes, stores, and recalls ideas. And then Pollard outlines what an effective presentation looks like.
In section two, "Mastering Presentation Design," he digs into the nuts of bolts of creating a tremendous presentation. He begins with a powerful tool, called the Initial Presentation Profile." I'd never seen such a tool. It's incredibly simple, and using it would have saved me headache and heartache numerous times in my career. Pollard proceeds by examining how a presenter can select the "Right Content," put it in the "Right Sequence," and secure the "Right Engagement" with the audience. Simple, logical framework - and completely overlooked by the vast majority of presenters.
Throughout the book, Pollard offers a ton of useful approaches and ideas that fit into his framework and augment presentations enormously: 100 Pennies; audience seniority; driving at audience action; rational and emotional engagement; weak and strong words; practice and rehearsal; handouts vs visuals; and the Pyramid of Planned Outcome. And these topics are not diversions. They fully and directly reinforce Pollard's critical lesson: powerfully land a small number of big ideas.
Again, I rarely read a book then go buy 10 more copies for friends. But that action indicates how strongly this book resonated with me and radically altered my own approach to my own presentations (in the residential real estate industry). Pollard has written a masterpiece.
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