Rabu, 24 September 2014

[N799.Ebook] Ebook Free Key Account Management: The Definitive Guide, by Diana Woodburn, Malcolm McDonald

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"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling."

Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book by intentionally known authors who have worked at the highest levels with more key and strategic account managers worldwide than probably any other leading advisors. Based on the hugely influential KEY CUSTOMERS it looks at:

  • Why has account management become so critical to commercial success?
  • What are the key challenges and how do successful companies respond?
  • What part does key account management play in strategic planning?
  • How do companies build profitable relationships with their customers?
  • How does key account management actually work?
  • What does a successful key account manager look like and what skills does he/she need?
  • How should key account managers be evaluated and rewarded?
  • How do companies achieve key account management? 

By addressing these key questions Woodburn and McDonald provide tools and processes for success honed by tough consultancy projects with the boards of some of the world's leading companies. The book stresses the elements that really matter - from developing a customer categorization system that really works and analyzing the needs of key accounts; to understanding the new skills required by key account managers and ensuring that key account plans are implemented. The 'real world' approach is backed by tested principles and the latest research from the renowned Cranfield School of Management.

Key Account Management comes from authors who have taught leading companies how to approach their most powerful and demanding customers and still make money. It is essential reading for all senior management with strategic responsibility, for key or strategic account directors, and for marketing and sales executives. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student as well as business-to-business company directors and key account managers.

  • Sales Rank: #954936 in Books
  • Published on: 2011-03-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x .90" w x 7.70" l, 2.38 pounds
  • Binding: Paperback
  • 496 pages

From the Inside Flap
"The authors work with us here in the European Institute of Purchasing Management (EIPM) and have an in-depth understanding of the buying side of Key Account Management. This book, therefore, is a true and realistic version of how suppliers can work effectively and profitably with their major customers. I commend it to you."
Bernard Gracia, Director EIPM

"Malcolm McDonald and Diana Woodburn have done a remarkable job in capturing all their (KAM) research and practical experience in this excellent book and I commend it to you."
Martin Lamb, Chief Executive, IMI plc

"Today's suppliers like to brand themselves as ‘partners' with their customers, but too often their results do not support this grand self proclamation. Only with a rigorous key account management approach can suppliers really become trusted partners and enjoy the significant long term rewards this hard won status brings. This excellent book is crammed with distilled, practical wisdom and provides a clear roadmap to successful key account management."
Matt Hobbs, Marketing Consulting Leader, IBM Global Business Services

"In an era when very large customers dominate the customer portfolios of so many selling organizations, original and practical insights into the effective management of strategic or key account relationships are more valuable than ever. Authored by two of the most experienced experts in the area, this book is a 'must have, must read' for all managers in companies with key account strategies - regardless of their professional specialization. This book will save your company money - and, better, it will help you make money."
Professor Nigel F. Piercy PhD, DLitt

About the Author
Diana Woodburn
BSc MSc MBA FCIM
Diana is the Managing Director of Marketing Best Practice, a Visiting Fellow at Cranfield School of Management and Associate Fellow at Warwick Business School. In 1998, together with Malcolm McDonald, she founded Cranfield's KAM Best Practice Research Club of blue-chip companies, which has proved a major driving force in understanding and advancing KAM. An exceptionally experienced practitioner, she has developed the key account management capabilities of leading companies and about three thousand of their people worldwide, through consultancy, teaching, coaching and writing. She has created some of the most popular concepts and tools in KAM in use today.
Email: woodburn@marketingbp.com

Malcolm McDonald
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA
Malcolm is Emeritus Professor of Marketing at Cranfield University School of Management, where he was until recently Deputy Director. Formerly Marketing and Sales Director of Canada Dry, he is the author of forty three books, including the best seller, Marketing Plans: How to prepare them, how to use them. He is Chairman of six companies and works with the operating boards of major companies all over the world, particularly helping them to take profitable advantage of the opportunities afforded by the growing number of big, powerful customers. Together with Diana Woodburn at Cranfield, he has been researching best practice in key account management for over a decade. He is also a Visiting Professor at Henley, Warwick, Aston and Bradford Business Schools
Email: m.mcdonald@cranfield.ac.uk

Most helpful customer reviews

0 of 0 people found the following review helpful.
For Large Companies
By Twowheelz
The book is very academic. That said, there are practical applications one can take away. The examples are almost all large, multinational companies and the research and information is geared toward them. The book will be beneficial to those executives running these companies or to those doing business with large multinationals. Small businesses will see limited benefits.

0 of 0 people found the following review helpful.
Five Stars
By Maciej
Very good book on KAM.

0 of 0 people found the following review helpful.
Five Stars
By Ricardo Santiago
Excellent!

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Senin, 22 September 2014

[K742.Ebook] Fee Download The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design, by Tim Pollard

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The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design, by Tim Pollard

You attend numerous presentations and meetings a year--filled with the typical dense and disorganized PowerPoint decks--and leave most of them thinking, "Well, that's an hour of my life I'll never get back." But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special? Despite what most people think, it's not because they were delivered well. It's because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown "natural laws" that govern how people actually learn.In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by:

  • Building around a small number of powerful ideas
  • Keeping content within the audience's "brain bandwidth"
  • Developing logical narrative structure
  • Anchoring communication in the listener's priorities
  • Creating "mind-sticky" storytelling and visuals
  • Crafting handouts that allow your presentation to live on after the handshakes
Filled with examples of exceptional--and not so exceptional--presentations, along with clear explanations of why they do and don't work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.

  • Sales Rank: #81785 in Books
  • Published on: 2016-12-09
  • Original language: English
  • Dimensions: 9.00" h x .79" w x 6.00" l,
  • Binding: Paperback
  • 316 pages

Review
"We've used the approach outlined in this book to change the way our executives make presentations. It has made a huge difference in our success rate with both internal and external customers. It's is actually a fun read, and the concepts aren't hard to implement, but you have be committed to changing the focus of your presentations to what the audience needs to know." -- Sue Graham, CEO, Elantas

"What I most like about this book is its solid basis in cognitive neuroscience, and in particular its focus on how the (audience's) brain really deals with big ideas. This means that the presenter must operate at the level of ideas rather than simply bombarding the listener with data. This was liberating and I'm already seeing the difference it makes." -- Chris Dimock, Company Leader, Elation

"Full disclosure: we used this communications model to move all our solutions messaging away from dense PowerPoints and towards true 'insight messaging' -- with transformative results. This book clearly explains that journey, and the models and tools presented here will make any executive or sales communication radically better; whether a formal presentation, speech or meeting with the boss." -- Michael Edmonds, President - US Business, S&C Electric Company

"I learned more from this book than from my Communications degree. It explains so many things I'd always suspected about the problems of traditional communication." -- Susan S., Instructional Designer, Fortune 50 Company

"This stuff really works. Even though it's rooted in brain science, the process is so practical and easy to apply that you can literally start using the principles the next day. You'll quickly find that your presentations are dramatically better -- more impactful, more memorable, and most importantly, more effective." -- Drew Pace, Executive VP and Head of Global Sales and Marketing (retired), Mellon Financial

"We saw great results out in the market when we used this approach to redesign some really complex commercial messaging. The value of this book is its ability to get you to simple, crisp, clean, compelling messaging that really resonates with your customer's day-in-the-life experience." -- Dave Moeller, National Market Manager, Graybar

"We used this methodology to build several complex research presentations, and the outcome has been outstanding. By applying brain science to business presentations, the author has finally explained WHY "death by PowerPoint" is so serious, and how to fix it. This book is great reading for anyone who wants to be a better communicator." -- Suzanne Duncan, State Street Center for Applied Research

About the Author
Tim Pollard is the founder and CEO of Oratium. Throughout the course of designing and delivering thousands of complex presentations to boards, national conferences, and executive committees, Tim never stopped seeking to understand and capture the underlying "science" of extraordinary communication. The result of this journey has been the development of the unique set of tools and processes provided in The Compelling Communicator.

Tim and his wife reside in Montana where they're raising their four wonderful kids.

Most helpful customer reviews

4 of 4 people found the following review helpful.
You Need to Read This Book!
By Emily Jackson
I was curious if this book was worth my precious time and mental effort, particularly because I am not in the world of business, keynote speaking, or of giving presentations or sales pitches. The answer is a resounding, "YES"! In fact I wish that I'd had this book six months ago! I work in the field of education and my mental processes are firmly fixed in the world of practical application. This book has transformed my thinking with regard to communication in all its facets as I approach my job, whether that be giving lessons, interactions with students or parents, or even pitching new ideas or programs to my staff. This book is so infused with practical, useful tips, that it has already impacted my professional and personal life.

Tim Pollard has created a work that is smooth in flow, transitions, and cadence; while simultaneously providing rich insights into the structure and design of communication and presentations. His consistent theme of "Powerfully land a small number of big ideas" invoked a paradigm shift in my thinking. The insights he provides in presentation design are then fleshed out in entertaining and powerful illustrations that land perfectly while creating strong connections within the mind of the reader.

This is a book that I will easily read multiple times and will be reused and revisited with frequency as I prepare future lessons, meetings with parents, and even when I pitch ideas to my spouse (shhh don't tell). Word of warning: you won't be able to sit through mind-numbing powerpoint presentations that you've always known were a waste of time, but that you can now intellectually eviscerate based on poor presentation design. In other words you will have even less patience with poor presenters- as this book will make YOU "The Compelling Communicator".

5 of 5 people found the following review helpful.
pretty much everyone)
By DWillis
Simply outstanding. I've known Tim as a friend, colleague, and mentor for almost 20 years, and there is no one more skilled at the art and science of presentation design. And perhaps more significantly, there is no one more skilled at the art and science of TEACHING presentation design.

Since starting Oratium, Tim has developed a systematic approach to the design and delivery of presentations that is applicable to everything from sales pitches to keynotes to Ted talks to emails to sermons, etc. The framework outlined in The Compelling Communicator is supported by leading research in how the brain processes information and how human beings learn; and it's buttressed by Tim's years of in-person experience communicating with, and coaching, leaders in business and non-profits worldwide.

The framework will take some time to learn and to apply, but if you make the effort you will find that you actually spend less time crafting your messages, while simultaneously having much greater impact. If you are in a role where communication is at all important (which is, let's face it, pretty much everyone), this book needs to be on your "must read" list.

2 of 2 people found the following review helpful.
Powerfully Land a Small Number of Big ideas
By Russell S
Here's the bottom line: I read this book, and then ordered 10 more copies to give to my best friends. It's that powerful, and for anyone in business making any kind of presentation, it's simply essential reading. If you read one business book this year, read this one.

This book provides the most clear and compelling path toward presentation excellence I have ever read. It effectively diagnoses why most presentations underwhelm and how presenters can avoid those pitfalls.

Pollard breaks his book into two key themes: "Understanding the Skill We Need to Master" and "Mastering Presentation Design." Pollard really nails why most presentations -- especially sales -- fail to impact audiences like presenters hope. PowerPoint silliness, long-windedness, needless repetition, poor (or no) organization or flow -- I've witnessed and cringed during all the major presentation sins. Probably you have too. Here Pollard gets to the key idea of the entire book -- a presentation succeeds when a presenter properly and forcefully land a small number of critical big ideas.

Powerfully landing a small number of key ideas (or insights or teaching points) has a number of positive benefits. First, it sends a clear signal that you respect the audience and their time. Second, the presenter must keep the audience -- and its needs and challenges and problems -- at the fore. (Again, which enormously respects the men and women whose precious time and energy you are taking up for your presentation.) Third, to deliver these small number of key insights, the presenter must carefully consider what the critical teaching points are, their logical interactions, and their impact on the audience. The presenter must distill the presentation to its essence -- a far more rigorous intellectual exercise than most presenters attempt in today's business world. Fourth, the presentation can serve as the catalyst for (potentially) enormous action. The benefits of this approach -- and the resulting presentation -- can literally change the fate of people and companies.

In the rest of section one, "Understanding the Skill We Need to Master," Pollard dives into some of the science around why a few number of powerful ideas stick with audiences more effectively than, say, "show up and throw up." Done well, such a presentation sticks with humans better because of the way our brain processes, stores, and recalls ideas. And then Pollard outlines what an effective presentation looks like.

In section two, "Mastering Presentation Design," he digs into the nuts of bolts of creating a tremendous presentation. He begins with a powerful tool, called the Initial Presentation Profile." I'd never seen such a tool. It's incredibly simple, and using it would have saved me headache and heartache numerous times in my career. Pollard proceeds by examining how a presenter can select the "Right Content," put it in the "Right Sequence," and secure the "Right Engagement" with the audience. Simple, logical framework - and completely overlooked by the vast majority of presenters.

Throughout the book, Pollard offers a ton of useful approaches and ideas that fit into his framework and augment presentations enormously: 100 Pennies; audience seniority; driving at audience action; rational and emotional engagement; weak and strong words; practice and rehearsal; handouts vs visuals; and the Pyramid of Planned Outcome. And these topics are not diversions. They fully and directly reinforce Pollard's critical lesson: powerfully land a small number of big ideas.

Again, I rarely read a book then go buy 10 more copies for friends. But that action indicates how strongly this book resonated with me and radically altered my own approach to my own presentations (in the residential real estate industry). Pollard has written a masterpiece.

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Jumat, 19 September 2014

[A295.Ebook] Ebook Free Validity and legal conflicts (Yale law journal. [Offprint]), by Stephen R Munzer

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Validity and legal conflicts (Yale law journal. [Offprint]), by Stephen R Munzer

  • Published on: 1973
  • Binding: Unknown Binding

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Jumat, 12 September 2014

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The Annotated Peter Pan (The Centennial Edition) (The Annotated Books)

  • Published on: 1900
  • Binding: Hardcover

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Kamis, 11 September 2014

[K657.Ebook] Fee Download Mind Magic (Triad Book 1), by Poppy Dennison

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Triad: Book One

Magical species must never mix. According to the rules, Simon Osborne should ignore the children’s cries for help. After all, they’re werewolf cubs, and he’s an apprentice mage. But for once in his life, Simon breaks the rules and rescues the cubs, saving them from a demon intent on draining them of their magic.

Of course, all actions have consequences, and Simon’s bold move earns him the displeasure of his peers and the attention of the cubs’ alpha, a man named Gray Townsend.

The last thing Gray needs is a mage in his life, but Simon did save his son. Since Simon is now a friend of the pack, Gray doesn’t have much choice about it—or the forbidden attraction that goes along with it. Unfortunately for the alpha, he needs Simon’s help to track down the demon behind the kidnappings—before it strikes again. Simon and Gray must join forces to protect the pack, even as they struggle to resist the temptation that threatens to destroy them both.

  • Sales Rank: #358671 in eBooks
  • Published on: 2012-04-22
  • Released on: 2012-04-22
  • Format: Kindle eBook

Most helpful customer reviews

9 of 10 people found the following review helpful.
Absolutely Loved This
By JayReads
This book grabbed me from the beginning and I loved every minute of the story. The mage/shifter/vampire combination was great. Simon captured my heart right at the beginning with his unselfish rescue of the children.

Simon and Gray were beautiful together and the ease with which they came together was refreshing, no torment here. The supporting characters worked well together and the children were adorable.

Poppy Dennison has a hit on her hands with this one. Definitively a recommend read and I am impatiently waiting for a sequel to this one.

8 of 10 people found the following review helpful.
Could NOT put this book down!!
By MrsT
I feel lucky to find an author with the ability to write such a stimulating story with such wisdom. This was a great story that was truly, beautifully written. Gripping story! I can't wait for more!

2 of 2 people found the following review helpful.
Great plot, great characters but a little open-ended
By Nikyta
4.5 stars

This was one of those stories that grabs hold of you and doesn't let go. It's unique in the sense of how the world is set up, the pacing and the writing is amazing to where it keeps your attention while progressing the story at a good pace. The characters where interesting and intriguing while the plot had a few twists and turns.

I was amazed at how much I enjoyed this story. Mostly because I've been in such a funk lately that I can't seem to finish a book in one sitting anymore. With this book, however, I read it and didn't want to put it down. I didn't even want to pause to go to sleep or do all those menial chores I needed to get done. It was easy for me to connect with these characters, though, because Simon is just so loveable and I adored his obsession with plants. Gray is just the right amount of alpha where he's not overly dominate but he still gives off that power that's attractive. I honestly loved these boys and was sad when the story ended.

The secondary characters were funny and cute. I loved Gray's son, Garon, he was just so adorable. Cormac I was particularly interested in because he seemed so tame for a vampire. And I'm definitely intrigued by the other wolves in Gray's pack (especially Liam and Cade). I loved the way this book started and how it progressed. The mystery was good although I had a suspicion of who was doing it all but I still really enjoyed it because it brought Gray and Simon closer together. I loved how easily Simon was accepted into the pack and really liked how they treated him like he was someone special.

The only thing wrong was the story is it's a bit open-ended. I still have a few questions about it all and I really want to see how Gray and Simon deal with all that wasn't resolved in this story. Hopefully we'll get another book about them as well as getting ones for all those other secondary characters I enjoyed.

All in all, a fantastic story. It really captured my attention, the writing was solid, the plot interesting with unique attributes and the characters were especially lovable. I know this is definitely a book I can re-read and I'm anxiously awaiting any sequels to come. Recommended!

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Selasa, 02 September 2014

[S535.Ebook] Free Ebook CRA Jobs For Science Degree Holders, RNs & IMGs: A guide to six figure Clinical research associate income in clinical research monitoring

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CRA Jobs For Science Degree Holders, RNs & IMGs: A guide to six figure Clinical research associate income in clinical research monitoring

During Routine monitoring visits I come across a lot of clinical research coordinators (CRC) that would like to take the leap and become clinical research associates (CRAs). They have been in clinical research for a long time and know the ropes, yet, they are afraid to submit an application. Some have tried and have been rejected; others are just too scared to try. Then there are life science degree holders, RNs, research nurses and international medical graduates (IMGs) all with strong credentials, but do not know how or where to start with their application for CRA jobs. Some are rejected because from their resumes it doesn’t appear that they have any experience. This is a big issue because Contract research organizations (CROs) employ individuals with some kind of clinical research experience, and if you don’t convey your expertise in research during interviews then the likelihood of you getting the job starts to diminish. JP Holdasham’s desire is to share his experiences with others and help hardworking and interested individuals navigate the rewarding but sometimes difficult application process to becoming a CRA. In his new book, “CRA Jobs For Science Degree Holders, RNs and IMGs: - A guide to six figure Clinical research associate income in clinical research monitoring; he provides a “How to guide,” to becoming a CRA, for both entry level applicants and experienced CRAs that want to navigate to six figures in income as clinical research associates. He starts off talking about the history behind clinical research as it is today; he talks about the core duties of a research monitor and what to do when you go on monitoring visits. From there he guides you on how to secure a Clinical research associate job. It covers how to put your resume together, how to create and tap into a network of people to guide you get a leg in the door. When you are new to clinical research he provides in the book avenues to get the experience you need for free. How to write your resume and the layout it should follow is also well described in this book. A lot of people that get invited for interviews get derailed at the interview stage; JP has laid out how to handle interviews, both phone interview and face to face interviews. The types of questions to expect during interviews, and how to respond to them precisely and successfully. Most problems have a solution; it is just knowing where to look to find the answers. If you want to get into the lucrative and interesting field of clinical research monitoring; make a contribution to finding new cures for diseases and new devices to aid the sick - then this is the book for you.

  • Sales Rank: #1142892 in Books
  • Brand: Brand: CreateSpace Independent Publishing Platform
  • Published on: 2013-05-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .20" w x 6.00" l, .28 pounds
  • Binding: Paperback
  • 86 pages
Features
  • Used Book in Good Condition

About the Author
J.P. Holdasham lives in Bergen County, New Jersey with his beautiful wife, 2 gold fish, 2 hyperactive Guppies, a slow snail, 2 mysterious shrimps and 3 lovely kids.

Most helpful customer reviews

2 of 2 people found the following review helpful.
CRA jobs
By Zal
Getting a clinical research associate position can be hard. They want people with experince, but nobody is willing to give you the opportunity to get the experience you need. This book really is an eye opener. If you want to get into research, read it first before you put together your resume and apply.

0 of 0 people found the following review helpful.
Very good book for beginners.
By Victoria Burks
Recommend this book for all who.consider CRA carrier. It is very descriptive and cover all.aspects needed.to start CRA carrier. Very good book.

0 of 0 people found the following review helpful.
Five Stars
By rita ndaguba
It includes very detailed information for both beginners and practicing clinical research associates. It really met my expectations.

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Senin, 01 September 2014

[S558.Ebook] Ebook Download Intelligent Leadership: What You Need to Know to Unlock Your Full Potential, by John Mattone

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Intelligent Leadership: What You Need to Know to Unlock Your Full Potential, by John Mattone

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In today's business environment, leaders at all levels are facing enormous challenges when it comes to achieving and sustaining breakthrough operating results. Globalization, economic change, more stringent regulation, and tougher governance make realizing shareholder value increasingly difficult. "Intelligent Leadership" is written for leaders who want to become more effective, strategic, operationally focused, and balanced. It is for leaders who are striving to take control of their destiny and become the best they can be. In this groundbreaking book, leadership coach John Mattone-recently named to the "guru radar" by the prestigious Thinkers50-taps into his years of experience working with high-achieving professionals to give readers a roadmap for developing and mastering their executive maturity. Supplying three unique tools - the Wheel of Leadership Success, Map of Leadership Maturity, and the Leadership Enneagram - the book helps readers calibrate their abilities so they can simultaneously focus on their strengths and address their weaknesses. The goal is to improve key tactical competencies (such as critical and strategic thinking, decision-making, talent and team leadership, and communication) and integrate them with equally important inner traits like values, character, and beliefs in order to achieve their leadership potential. Features best practices, authoritative research, practical assessments, and enlightening examples of both good and bad leadership, this book equips readers with the knowledge, skills, and passion they need to become the leaders they were meant to be.

  • Sales Rank: #558490 in Books
  • Published on: 2013-04-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.26" h x .98" w x 6.39" l, 1.14 pounds
  • Binding: Hardcover
  • 256 pages

Review

“All organizations need – but few have – great leadership at all levels and in all areas. This book responds directly and effectively to that need.” --Blogging on Business



“…purpose is to learn key insights about your leadership style---building your knowledge and skills so you can more successfully lead different style types." --Coaching Tips:The Leadership Blog



“What makes a great leader?...In a day and age when there is a critical dearth of great leaders, Mattone…draw[s] a road map that answers the question.” --Lead, Follow or Get Out of the Way



“Mattone has a wealth of insights…He identifies and distinguishes between nine distinct leadership traits that I see in all entrepreneurs…" --Young Entrepreneur.com



"…reinforces key success concepts and adds to your leadership arsenal with new tools developed from John’s research and extensive work as a leadership coach." --Skip Prichard Leadership Insights



"…one of the best books on leadership development. It works the inner and outer you in a very deep and skillful way.” --J.D. Meier’s Blog



"Intelligent Leadership will challenge you to reflect on, connect with, and accept both your leadership strengths and development opportunities. --Marshall Goldsmith Personal Blog

From the Inside Flap
It's no secret that strong organizations have strong leaders. But in today's increasingly volatile, globalized economy, the need for executives who can collaborate, inspire, and motivate is more acute than ever. And it is a need you will be well-prepared to meet after reading Intelligent Leadership and applying its techniques.

John Mattone is the man current and future Fortune 500 leaders turn to for game-changing insights on how to overcome their self-imposed limiting thoughts and habits. He was recently named to the prestigious Thinkers50 "Guru Radar," and in his most essential book yet, he reveals his key insights for unlocking and unleash­ing greatness in yourself and your teams. 
 
Intelligent Leadership first analyzes "outer-core" competencies including decision-making, emo­tional leadership, communication, and talent leadership. Mattone arranges these in the Leadership Wheel of Success™, an innovative diagram that shows how your fundamentals of character and self-concept translate into your actions.

From there, the book delves into the "inner-core" elements that hold the keys to maximizing your strengths and overcoming your weaknesses. Using a nine-point Enneagram called the Map of Leadership Maturity™, Mattone explains how to cultivate your heart, mind, and soul for optimum performance--so that you can do the same for those you work with.

Going deeper, the Map identifies nine specific types of leader, challenging you to examine your own style, strengths, and weaknesses.  The types include:

Perfectionists: Reasonable, logical, and fair, these leaders benefit their clear understanding of issues and their innate ability to distinguish right from wrong, but less mature ones strug­gle with an inability to accept others for who they are.

Entertainers: The best of these are valued for the social services they perform and their ability to adapt to others, but sometimes risk projecting an image substitute for their true selves in order to gain admiration and respect.

Thinkers: With highly-developed intelligence and problem-solving skills, Thinkers can be extraordinarily valuable. Unless, that is, they spend all their time analyzing, and none of it implementing.

Disciples: Loyal, committed, and dependable, these leader types can achieve greatness if they develop the ability to judge when permission is necessary to proceed and when it isn't.

By examining all nine in depth and acknowledging the reality that everyone is a blend of styles rather than simply one or another, Leadership Intelligence establishes itself as the most thorough and nuanced guide ever to this critical discipline. After reading the book and practicing the supplemental exercises Mattone provides, you will have a customized roadmap that will prepare you to become a more effective, strategic, and operationally focused leader. 

JOHN MATTONE is the president of JohnMattonePartners, Inc., a global leadership consulting firm. A sought-after keynote speaker and coach to many of America's leading corporations, he also teaches in the executive MBA program at Florida Atlantic University, and is the author of Talent Leadership.

From the Back Cover
Intelligent Leadership by John Mattone is the guide to seizing the massive leadership opportunities that are beginning to present themselves in every industry and every business on every continent. With over three decades' experience in executive development and human capital management, Mattone is known in the Fortune 500 and beyond as a speaker, coach, and author who understands what great leadership is--and what it isn't. 
  
Advance Praise for Intelligent Leadership:

"I give Intelligent Leadership the highest recommendation for its extraordinary information delivered with excitement."

-- Ali Al-Banna, Executive Manager, Pitman Training, Kingdom of Bahrain

"John Mattone taps into his years of experience to help leaders become the best leaders they can be."

-- Marshall Goldsmith, author of 31 books including The New York Times bestsellers MOJO and What Got You Here Won't Get You There

"[This] is an innovative book that provides a powerful leadership development roadmap. John Mattone's strategies and models have tremendous practical applicability for leadership development in today's fast-paced business environment."

-- Dan Hoeyer, Founder & CEO, Business Educators, LLC

"John Mattone is the real deal. This is a crucial book for anyone preparing the next level of leadership for long-term organizational success."

-- Karen Kemp, Manager of Instructional Design and Customer Success, Blackbaud, Inc.

Most helpful customer reviews

7 of 8 people found the following review helpful.
How "personal choice" can help an organization to achieve breakthrough, high-impact results
By Robert Morris
John Mattone is convinced (as am I) that identifying and developing high-potential and emerging leaders "is and will continue to be one of the top business issues facing CEOs" and other senior-level leaders. In her brilliant book, Growing Great Employees: Turning Ordinary People into Extraordinary Performers, Erika Andersen explains how and why great leaders resemble gardeners who have a "green thumb." She agrees with Mattone that, now and in years to come, "All great leaders need to have a very clear mental picture of what capability, commitment, and alignment constitute. All great leaders need to exactly what the picture looks like for themselves in their particular organizations." This conceptual capability is among those that define what Mattone characterizes as "intelligent leadership." Although some great leaders simply have "the right stuff," Mattone suggests that the vast majority of great leaders -- more than 95 percent -- "have become great leaders through personal choice." They make a conscious decision to develop their own character and competence. They also make a conscious decision to support that same process of development by others.

I commend Mattone on his skillful use of several reader-friendly devices, including a unique explanation, "Using the Appendixes" (Pages 159-223) at the conclusion of the first chapter. Also, "Tips" section (Chapters 5-13) accompanied by "Awareness" diagnostic exercises and several Exhibits that illustrate key points such as those, for example, in Chapter 2: "The 3C Pyramid," Mattone's "Wheel of Intelligent Leadership(tm)," " Predictive Connections," "Critical Thinking," "Decision Making," Strategic Thinking," "Emotional Intelligence/Leadership," and "Communication Skills." These visual aids consolidate essential information, of course, but various wheels also indicate that leaders need a number of different styles, approaches, and skills because they must respond effectively to a number of different challenges and opportunities. However, certain qualities of character (from the Latin root that means "engraved") must remain constant. Mattone identifies six: courage, loyalty, diligence, modesty, honesty, and gratitude. Without all of them, those who aspire to lead will find it very difficult (if not impossible) to earn and then sustain others respect and trust.
These are among the dozens of passages that caught my eye, also listed to indicate the scope of Mattone's coverage.

o The Role Models of Outstanding Leadership (Pages 3-4)
o Using the Appendixes (12)
Note: There are five and each (all by itself) is worth far more than the cost of the book.
o The Nine Outer-Core Strategic Competencies (18-30)
o The Six Elements of Character (38-42)
o The Values Profile and Elements of Character (46-52)
o Breaking Down the Map of Leadership Maturity(tm): Enneagram (58-68)
o Helper Leadership Style, Tips for Strengthening the Helper Trait, and Tips for Working with Predominant Helpers and (72-76)
o Entertainer Leadership Style (82-83)
o Artist Leadership Style (92-93)
o Thinker Leadership Style (102-103)
o Disciple Leadership Style (112-113)
o Activist Leadership Style (122-123)
o Driver Leadership Style (132-133)
o Arbitrator Leadership Style (141)
o Perfectionist Leadership Style (150)

All organizations need - but few have - great leadership at all levels and in all areas. This book responds directly and effectively to that need. Earlier in this review, I noted that, although some great leaders simply have "the right stuff," John Mattone suggests that the vast majority of great leaders -- more than 95 percent -- "have become great leaders through personal choice." They make a conscious decision to develop their own character and competence. They also make a conscious decision to support that same process of development by others. He wrote this book to provide a wealth of information, insights, and counsel that can help guide and support those efforts.

0 of 0 people found the following review helpful.
Five Stars
By SR
Great service, great book

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Da bomb

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